An Lucia BellemansJul 15, 20225 minThe importance of justifying your product's price tagIn case you missed it, last October I published a blog post about value-based pricing, a strategy of setting prices based on a consumer's...
An Lucia BellemansJun 29, 20226 minHow to make the right decisions for your brandDuring my career, I have grown to become very sceptical of one word that gets thrown around the business world. That word is strategy....
An Lucia BellemansJun 27, 20225 minWhy a truly relevant brand mattersI am glad to say that the days of the one-size-fits-all approach to marketing is a becoming a distant memory. That is not to say there...
An Lucia BellemansJun 25, 20225 minWhy a great product alone isn't enoughHow many of you have read the Brand Report Card by Professor Kevin Lane Keller? The Harvard Business Review published it early 2000 and I...